The Unique Selling Position

Your Unique Selling Position (USP) is the reason why your business stands out from all the others. It is what you can deliver to consumers that your competitors can’t. In this competitive world you need to have a unique selling position that defines you above your competitors in the marketplace.

Your unique selling position is the foundation for your marketing plan. You will not be as successful as you can be without knowing why your business stands out. It is the single reason your prospective customer will choose you over your competition.

Here are a few examples of unique selling positions:

• You offer a faster turn around time
• You offer a higher quality product
• You make a product custom designed to their needs 
• You offer an environmentally safe product

CAUTION: Be sure you can deliver on your USP. If you can’t deliver on your promise, you can do more harm to your business than good.

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